They are all kinds of immersive reality technologies. Augmented reality (AR) is layer between real world and virtual world. This kind of apps are usually developed for smartphones, tablets or AR glasses.

VR is totally replacing real world, so you literally dive into it. These kinds of solutions usually need special devices like Oculus Rift, HTC Vive, ect.

Mixed reality is something between, you dive into imaginary world deeper than AR but still connected to real world. Good example of mixed or extended reality is applications for Hololens and MagicLeap glasses.

If your company belongs to some of the industries listed below, it could be perfect match:

• Real estate and interior design – Augmented (and mixed) reality help real estate developers and interior designers showcase their creations.
• Tourism and navigation – For instance, Google Maps uses AR solutions to help tourists get around when they’re in a new city.
• Education – With AR, students can learn more about virtually any subject, from biology to engineering.
• Healthcare – AR applications are used to train doctors, diagnose patients and perform surgery.
• Entertainment – AR can make an already good entertainment experience absolutely unforgettable.
• Marketing and Advertising - with AR you will create exciting, engaging, and memorable experiences to bring excitement to your product launch, advertising campaign, or corporate event.
• E-commerce - AR allows shoppers to experience your products virtually, giving them the ability to place 3D objects into their real world surroundings. Shoppers can rotate and move these virtual objects at will, giving them confidence in their purchase decisions.
• Gaming - AR can allow for immersive gaming that merges the real world with your virtual characters, objects, and environments. Combine this heightened sensory experience with geolocation, multiplayer capabilities, and other familiar game mechanics to create a truly disruptive mobile gaming experience.